I can only hope they know what moves public opinion better than I do, but it seems patronising and simplistic.
Not that I'm knocking the Iona Institute. Yesterday I attended another of their excellent talks, this time given by John Waters. I half-expected that, since I have read his last three books and read so many of his articles, I would have heard it all before but he said some new things. I might post my impressions of the talk soon.