The ones I can't stand:
Trend (as a verb)
Buy-in (as a noun)
Wow moment/wow factor
Optics (to mean appearance)
The ..... experience, when used in mundane contexts, i.e., the user experience, the tourist experience, as opposed to more suitably grandiose contexts such as the Jewish experience or the female experience
Why do I call this blog a blog when I hate the word? Because it would seem excessively affected not to do so. I'm not saying there's some kind of moral obligation to use words as they are generally used. I just mean that, in each case, one has to make a 'judgement call' (add that to the list) and I think 'blog' is just too established to be resisted.
My least favourite of that entirely list? No doubt whatever-- 'Comfortable' and 'uncomfortable'. "I'm not comfortable with using that term." "Share your story with us, if you're comfortable with that." It makes me squirm. It's hideously wishy-washy. I'm deeply uncomfortable with it.
Words I like:
Journey, in a metaphorical sense.
Conversation (as in, "we need a national conversation about this". My father ridicules the phrase as conjuring a picture of the entire nation sitting down to tea and a chat. But I rather like that picture.)
My favourite is definitely 'journey'. I get a little thrill whenever anybody uses this, from the author whose acknowledgements page thanks everybody who 'shared this journey with me', to the television presenter who talks about the journey of the fertilized egg to babyhood.
Oh, and I'd like to thank everybody who joined me on this journey through my favourite and least favourite modern words.